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Now and Switchback Bindings Set to Stir Up the Binding Market | News and Views

With the enormous influx of snowboard profile and camber innovation over recent seasons the snowboard binding market has definitely taken a bit of a backseat when it comes to new concepts and technologies. The key binding components have largely remained the same, save for a couple of new tweaks here and there within the existing brands. This period of relative stagnation is all set to change in 2012/2013 with the introduction of two completely new brands, both being backed by high profile riders.

Former pro snowboarder JF Pelchat’s Now Snowboarding is to be revealed at trade shows early in the New Year. The brand represents a culmination of over 10 years of work in Pelchat’s garage in Squamish, BC and details to the exact design specifications of the bindings have been kept somewhat under wraps. Pelchat claims that the bindings draw inspiration from skateboard trucks and are highly efficient at energy transfer and from what we have gathered, feature minimal highbacks and a special hinge in their design. With massively influential riders such as Devun Walsh, DCP, Jeremy Jones, Romain De Marchi and Shin Campos loving the new prototypes, these bindings are definitely ones to watch and we cant wait to check them out at ISPO.

The second brand new binding company to be emerging for next season is Bataleon-owned Switchback Bindings. The first two riders announced on the team are none other than Icelandic whizz-kids Eiki and Halldor Helgason, so we can expect pro-model bindings for both riders. The concept behind Switchback is a kind of build-your-own bindings setup, with countless different colour and stiffness parts on offer, allowing users to produce the ultimate pair of custom binders. We love the idea and think it’s going to be a pretty big hit.

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