With so much hype surrounding JF Pelchat’s new binding project Now, we were pretty keen to catch up with the brand at ISPO. The guys kindly took us through their brand new concept, which represents years of welding, testing and refining in JF’s British Columbia based garage.
Posts: now bindings
With the enormous influx of snowboard profile and camber innovation over recent seasons the snowboard binding market has definitely taken a bit of a backseat when it comes to new concepts and technologies. The key binding components have largely remained the same, save for a couple of new tweaks here and there within the existing [...]